Alpina Sends The AlpinerX Watch Into Space
Press Release
Alpina Sends The AlpinerX Watch Into Space
On July 20th, 1969, humans walked on the moon for the first time in history. Neil Armstrong and Buzz Aldrin explored the area around their lunar landing site, collected soil and rock samples, set up experiments and overall, marked history forever. As part of its “Reach your Summit” campaign, Alpina Watches could only salute the efforts made 50 years ago that changed mankind’s relationship with space.
Alpina is proud to announce the successful launch of an AlpinerX watch into space, reaching an altitude of 33’793 meters going higher than the planet earth's highest summit: Mount Everest at 8’848 meters. Once again Alpina pushed its limits and maxed-out the use of the watch’s altimeter function.
Sending the AlpinerX into space
In partnership with “Sent into Space", a start-up company specialized in Space photography (based in the region of Sheffield, South Yorkshire, England), the watch was filmed on its way up into space and finally back to planet Earth after a 3-hour flight. The film offers breathtaking views of the AlpinerX going firstly through the troposphere and then through the various levels of the stratosphere, with planet Earth as a backdrop. The watch was then recovered by “Sent into Space” 60KM away from the launch location. The first AlpinerX to have gone into space is now visible in the Alpina museum in Plan-les-Ouates, Geneva, Switzerland.
AlpinerX – Limited Space Edition
To honour this achievement and mark the 50th anniversary of Man’s first landing on the moon, Alpina created a special edition of 299 pieces in a rich blue color. If the case, bezel, dial and strap of the watch are an homage to space’s infinite deep blue, the silver indexes and hands have been treated with a black luminescent solution glowing in dark environments.
Further enhancing the singularity of the timepiece, the case-back carries a special engraving featuring the moon at the center of Alpina’s famous triangle logo, inspired by the Matterhorn in 1900. Each watch has been hand-assembled in the brand’s workshops in Geneva and is individually numbered.
About Sent Into Space
Sent Into Space Ltd is an exciting and novel company who specialize in sending items into Near Space. They are the global experts in Near Space, applying cutting-edge research and innovation to create inspiring experiences. A large part of what they do is associated with producing advertisements for companies who are seeking a dramatic, attractive and novel approach to their advertisements. We have conducted 500+ successful flights, including projects for companies such as, Xbox, Google, The BBC, Sony Music and Audi to name but a few.
Further to our corporate projects we work in schools conducting our educational Near Space projects with students of all ages. This typically involves giving a science lesson surrounding the subject of space, familiarizing the students with our equipment and ultimately conducting a launch from their premises. Thirdly we have a research arm and have been published numerous times, most notably on our studies on life in the stratosphere.