AlpinerX Alive: Alpina’s First Smartwatch For Urban Sports Aficionados
Press Release
AlpinerX Alive: Alpina’s First Smartwatch For Urban Sports Aficionados
Stylish, connected and charitable! To be presented on May 3rd as part of an online launch campaign, the successor to the first Swiss connected sports watch comes with new features and technology and will be available for personalization until June 2nd, thanks to an interactive configurator offering 1’500 possible custom designs.
One can expect integrated heart rate monitoring, an integrated GPS, a new high-resolution digital screen… and a personal trainer! For every watch sold, 25 euros will be donated to the non-profit Wings For Life Foundation, supporting research into finding a cure for spinal cord injuries.
Alpina launched the AlpinerX Smart Outdoors on Kickstarter in 2018. This innovative initiative brought the sporting community together and allowed everyone to get involved in designing their own timepiece with 11,000 potential configurations. The result? Three thousand individually designed watches delivered and four best-selling designs used to make up the AlpinerX Smart Outdoors collection. The epitome of 'Swiss Made'!
It’s Alive!
Today marks the beginning of a new chapter: the AlpinerX Alive. Ahead of its official launch, Alpina decided to make the new model, complete with new expertise, available for presale online. Given the global circumstances, this option gave the opportunity to stay home and purchase a timepiece in anticipation of a sport routine bouncing back post-crisis.
From March 28th until April 30th, Alpina offered its community members the chance to custom design their own AlpinerX Alive using an online configurator allowing for over 1,500 possible designs and available on the website dedicated to the AlpinerX Alive. As a reward for their creativity, each model created this way was eligible for a 50% discount on the final retail price.
On May 3rd, the AlpinerX Alive and its online configurator will be officially launched. The Maison's expanding community of "Alpinists" will be able to customise their watches until June 2nd, choosing from a range of colours and materials depending on how sporty or classic the look they want to achieve. The first 700 watches ordered will benefit from a 50% discount on the sale price. Beyond that, the promotional offer will gradually decrease as the number of watches purchased increases.
Comprised of six models, the official AlpinerX Alive collection from Alpina will be in store from August. The configurations available until June 2nd being exclusive to the configurator means that these timepieces will feature unique combinations.
An avalanche of new features
The new AlpinerX Alive represents a real qualitative improvement in the world of connected sports watches. More than an evolution, this is a brand new smartwatch offering for sporty urbanites. Alpina has developed new features to support them in everyday professional life, as well as their well-being and sporting activities.
The new AlpinerX Alive is characterised by the complete integration of new features. The first is heart rate monitoring, thanks to an integrated sensor developed by Philips. The heart rate is now measured straight from the user’s wrist, using cutting-edge technology.
Another new feature of the AlpinerX Alive is its integrated GPS: it is now possible to track the user’s run or walk – along with the heart rate – using the app.
For the first time, these features will be displayed on a whole new high-resolution AMOLED touch screen. Thanks to an analogue and digital interface, the AlpinerX experience is more intuitive, faster and more interactive, irrespective of the exercise conditions. The watch is now equipped with a rechargeable battery, offering users up to seven days of battery life.
Like a personal trainer on the wrist
And that’s not all! The AlpinerX Alive offers further features, including; measuring breathing, VO2 max and hydration, all essential constituents of well-being and sporting activity. To help tailor exercises to the day and to the user’s physical condition, the AlpinerX Alive has also been enhanced with weather information and a Dynamic Coach. The customised virtual assistant offers a range of exercises related to the user’s performance, sleep and data analysis, making recommendations to improve daily life and sports performance. That is then gathered, analysed and summarised within the Alpina Smartwatch app, which is free to download for iOS and Android.
These new features are in addition to the perpetual calendar, GMT, chronograph, sleep and activity tracker and personalised notifications.
Engineered for daily life
The 45 mm case for the new AlpinerX Alive is available in two variations: navy blue fibreglass (995 CHF) or stainless steel (1295 CHF). The option to combine one’s choice of strap, hands and dial makes this the perfect everyday watch for urban sports aficionados and athletes.
The AlpinerX community will be able to interact with the dedicated AlpinerX Alive website in order to share feedback, likes, preferences and ask questions to the Geneva manufacture as part of another brand-new interactive experience for the Maison and members of its community.
Connected and charitable
With this launch, Alpina has elected to support a cause close to its heart; spinal cord research, led by the non-profit Wings For Life Foundation, co-created by Dietrich Mateschitz, the founder of Red Bull. Every AlpinerX Alive purchased between 3 May and 2 June will see 25 euros donated to Wings for Life with a view to helping victims of spinal cord injury – most of whom have become handicapped – to regain all or at least some of their movement.
Alpina is also involved with the global race known as the Wings For Life Run, designed to raise funds for the eponymous foundation. Since 2014, the race has been held on the first weekend in May in many countries around the world simultaneously. The 2020 edition may have been cancelled, but Alpina is still showing its support for the race by making a donation and remains its official sponsor.
*Offer excludes the United States, Canada, United Kingdom, Ireland and Japan.
(Images ©Eric Rossier)